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Famous Brands Feel the Heat From Private Label

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By: TOM BRANNA

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l Private labels continue to make inroads into the territory of famous brands, according to a new report from market analyst Datamonitor. Consumer spending on private label food, drinks and personal care reached $108 billion in 2005, and Datamonitor forecasts this will increase to $131 billion in 2010. “Consumers increasingly trust retailers’‚ own offerings and are more willing to switch from buying famous brands to buying private label goods,” said Matthew Adams, consumer markets analyst, Dat...

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